Our Story

Choice Boutique is Irish ladieswear boutique providing that personal shopping edge, We have 8 retail stores around Ireland in Sandycove, Stillorgan, Sutton, Castleknock, Kilkenny, Clonmel, Ballina and Sligo along with our webiste where we sell around the globe. Choice Boutique is owned by FashionHSE a 4th generation family run business at the forefront of the Irish fashion industry since 1933.



We offer a mix of casual, contemporary and urban collections from Europe which sit alongside our best selling In house designed brands Peruzzi, Naya & ART. Choice Boutique offers customers a boutique style shopping experience. When you shop in store or online at Choice Boutique you will feel confident about how you dress and you will find your own unique style. 

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